In Mexico alone, 75.8% of the population uses apps

Do you know the benefits of mobile applications for businesses?

Nowadays, apps already account for more than 80% of the time we spend on our phones globally. In Mexico alone, just over three-quarters of the population (75.8%) use apps, and forecasts suggest this figure will keep rising in the coming years.

Even so, many companies still don’t have an app suited to their needs, despite wanting to remain competitive. We live in a Mobile First world, which means that when users want something, they want it immediately and without any effort — and smartphones have become the best tool for monitoring and managing processes, as well as for planning and coordinating key strategies and activities. These technologies make work more efficient, boost profits and reduce costs.

Here are 5 of the benefits of having an enterprise mobile app:

1. Data gathering

It’s remarkable that we can hold information from another country, or even another continent, in the palm of our hand — yet often lack information about our own operation.

Having an app within your business today is a huge source of data, giving you valuable real-time information — from the general to the specific — about the different user profiles who use it, all processed in one place, letting you measure and analyse documentation times and boost productivity.

2. Optimisation

Implementing new technology is essential to a company’s growth, which is why it’s necessary to carry out a prior analysis of the process to be controlled, identifying every agent or user who has an impact on it. This helps identify process optimisations and the changes needed — from policies to monitoring and execution times — bearing in mind that one of the key features of mobile technology is the immediacy of information.

3. Adaptability and personalised experiences

Mobile apps can serve a single purpose or several, which is why the interface design and development must be bespoke — aiming for innovation and adapting to your company’s needs, including branding, usability and functionality, in order to achieve the previously defined objectives.

An intuitive, easy-to-navigate app remains one of the keys to improving user experience, by simplifying things and putting the most valuable features front and centre.

4. Reduced paper use

More and more companies are looking to do their bit for the environment, and one popular practice is cutting down on paper waste.

Printed sheets are no guarantee of quick access to documents, and one very useful alternative is to put technology to work for us — providing tools such as apps that help minimise our footprint on the planet. On top of the savings on paper and printing, you’ll also have peace of mind knowing you won’t lose important documents.

5. Competitiveness

All of the above will give your company a competitive edge over its rivals in the market, which translates into growing profits.

That said, every company is different, and the factors that determine profitability vary case by case.

That’s why it’s essential for every company to ask itself what its business objectives are and how it can achieve the level of competitiveness it wants.